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Inclusivity, Convergence and Alternative Negotiations – ICAN5


Inclusivity encompasses a system in which equal access to opportunities and resources is ensured for people who might otherwise be excluded or marginalised. People with physical or mental disabilities or those belonging to linguistic, cultural, religious and racial minorities form the marginalised sections. Children with no access to education and women with no dignity in society also fall in the category of marginalised people.

To make the society inclusive, we need to generate and promote thoughtful and respectful content. Both the conventional and alternative media entities should provide increasing space to diverse voices and work for reducing cultural and other biases in their functioning and content generation.

Inclusion is mentioned often together with the terms ‘diversity’, ‘equity’, ‘representation’ and more recently also ‘belonging’. It is the responsibility of both the professional journalists and the citizen journalists to give voice to those voices which are traditionally left out of the media spectrum.


Knowledge, technology, and society as well as natural systems are increasingly coherent and complex, and new systems are continuously formed at their interfaces. Convergence is a problem-solving strategy to holistically understand, create, and transform a system for reaching a common goal, such as advancing an emerging technology in society. The systems may be either in natural, scientific, technological, economic, or societal settings.

Media is passing through a critical phase of convergence which has got accelerated with the advent of internet and is now being pushed by artificial intelligence and virtual reality. The process of media convergence started with Smartphone while internet served as a platform of democratizing information, thereby breaking the barriers and empowering the people. This process has become faster with immersive media technologies which have encouraged diversity in content and presentation with wider choices to end receivers.


Negotiations carry the meaning of discussion, discourse, brainstorming or exchange of ideas. So, alternative negotiations will mean discussions on alternative thoughts and opinions. This can be broadly interpreted as availability of space to multiple and even contradictory thoughts and expressions. This also ensures space to resistance and dissenting viewpoints which is so essential for a vibrant democracy and inclusive society.

At the same time, the term alternative negotiations is referred to alternative media forums in this technology age – alternative media encompassing digital media and varied social media platforms. The spread of these media tools has helped in creating an inclusive, equitable and representative society. 


  • To inform, educate and create awareness on Inclusivity, Convergence and Alternative Negotiations
  • To study and analyse the role played by mainstream and alternate media in the growth and development of the society
  • To understand and explore the factors affecting Inclusivity, Convergence and Alternative Negotiations
  • To provide a platform for exploring new ideas and concepts on the issue of Inclusivity and Convergence
  • To appreciate the diversity in our society and learning the trends of communication incorporating Inclusivity, Convergence and Alternative Discourse



  • Media and Women Emancipation
  • Media Education and Literacy
  • Media and Development
  • Role of Information and Communication in bringing marginalised to the mainstream
  • Cinema and Social Transformation
  • Awareness purpose of media during Contemporary Times
  • ‘Infodemic’ about the Pandemic
  • Fake News and Propaganda
  • Emergence on cartoons to Critique and Comment
  • The New RTI and the Journalists
  • Censorship on Content and Freedom of Speech
  • Psycho-Social implications of Content on OTT
  • Trends in the Music Industry: Bringing back the Old
  • Media and Protests for Social Justice
  • Women in Media
  • Gender representation in Media
  • Representation of Sexuality in Media


  • Media and Communication
  • Media Community and Pandemic
  • Health Information and Communication
  • Political Development and Role of Information and Communication
  • Animation and News
  • Agenda Setting Role of Media
  • Technological Innovation in Media
  • Paid News, Fake News and Impact of PR on News Coverage
  • Role of Media During Pandemic
  • Communication for Women Empowerment
  • Communication through Cinema
  • News Sensationalisation and Media
  • The “Glocal” Social Media
  • Transmedia Storytelling

Alternative Negotiations

  • Communication for Negotiations
  • Presence of Multiple Interests in the arena of Communication
  • User Generated Content
  • Social Media and representation of the ‘other’.
  • Community Transformation through Artificial Intelligence
  • Citizen Journalism
  • OTT Platforms and Creative Freedom
  • Alternate Negotiations and Community Development
  • Alternate Negotiations in the News Papers and Print Media
  • Alternate Negotiations in Digital Media


This is not an exhaustive list of sub themes. The scholars/researchers may choose sub themes relevant to the main theme/objectives of the conference

Important Dates

Deadlines for Submission

Announcement and Release of Poster

21 December 2021

Opening Notification and Release of CFP Brochure

15 January 2022

Deadline for submission of Abstracts

15 May 2022

Notification of Abstracts

20 May 2022

Period of Registration

20 May – 20 June, 2022

Deadline for Submission of Full Paper

20 June 2022

Deadline for publication of Abstracts in Conference Proceedings

with ISBN

7 July 2022

Deadline for publication of Conference Papers in Books with ISBN*

August 2022

Conference Dates

1-7 July 2022



DME Media School, one of the top media schools in the country, focuses on the growth of the faculty members and the students through academic and co-curricular activities. Its flagship programs include International Media Conference ICAN, International Film Festival CIFFI and Convention of Media Students Vritika. Media School also organises Inspiration programme Vibrant India Series, Chat Show face2face and B G Verghese Lecture Series.


Cineaste International Film Festival of India – CIFFI: This festival is the only film festival in the world organized by two educational institutions of two countries located in different continents. DME organizes this festival in association with Deakin University, Melbourne.

The first edition of CIFFI was organized on April 17-20, 2019. This 4-day festival comprised 81 screenings, 4 curate sessions, 3 workshops and 2 master classes. Filmmakers and film experts from 12 countries participated in this festival. The second edition of CIFFI organized on December 15-21, 2021 became the World’s First 7- Day Hybrid International Film Festival by educational institutes. The highlights included110 films from 10 countries, 10 Indian States and 10 languages in 7 categories with 21 sessions.

CIFFI 2021 with the tagline of Cinematic Rejuvenation held again on December 15-21 further experimented with hybrid mode. This third edition reached the next level with 3130 films in 40 languages (10 Indian languages) from 111 countries. A total of 438 films were screened in the film with a runtime of 438 hours. This festival was supported by 17 partners.


Starting as a one-day film festival and converted as a two-day media festival, Vritika has finally grown as a three-day Convention of Media Students. The fifth edition of Vritika was organized on October 11-13, 2021 with “United India, Unique Minds” as its theme.

The inauguration was graced by Ms Sheetal Rajput, Senior TV Journalist and News Anchor and Dr Mara Mihaela Panaite, Associate Lecturer, Transylvania University of Brasov, Romania.

In the valedictory of Vritika, Ganesh Shankar Vidyarthi Award for Value-based Journalism was conferred posthumously on two noted journalists who laid down their lives in the line of duty. The award was bestowed upon Pulitzer Prize winner and photo journalist Mr Danish Siddique, who sacrificed his life while covering the conflict between Afghanistan forces and Taliban on July 16, 2021 and Mr Ashish Kumar, a senior TV journalist who laid down his life while performing his editorial responsibilities towards truth and well-being of citizens during COVID 19 crisis on May 1, 2021.


DME Media School, Delhi Metropolitan Education launched Vibrant India series– VIS for celebrating 75 years of India’s Independence on August 9, 2021. Conceptualized and created by Dr Ambrish Saxena, Professor and Dean, DME Media School, this programme is a unique way to pay tributes to all those people who made sacrifices for the Independence of this country.

As part of this series, 75 inspiring personalities are being invited for online talk, interview and interaction with students. The objective of this programme is to inspire the students and ensure their contribution in nation building. By the end of 2021, 21 illustrious personalities have been showcased.


This unique Chat Show with the Dean was ideated by Dr Ambrish Saxena, Professor and Dean, DME Media School during the onslaught on COVID-19 in 2020. The idea behind this trust series face2face was to infuse confidence among the students and reinforce trust between the teacher and the taught.

Projected as a web series with real characters, Dr Ambrish Saxena anchors this programme and interacts with three students on lighter aspects of their life, family, friends, teachers and their career. In 2021, second season of this series was held.


Under this series, a special lecture is organized every month with eminent media personalities and experts on issues related to media and other subjects of contemporary value. Since its institution in 2015, a good number of scholars and media practitioners have spoken in this series. These include Mr N K Singh, Mr Prashant Tandon, Mr Prabhat Shunglu, Prof. K G Suresh, Prof. Ujjwal K Chowdhury, Mr Paranjoy Guha Thakurta, Mr Rajesh Badal, Mr Harvir Singh, Mr Subhomoy Bhattacharjee, Mr Aman Hingorani and Ms Archana Datta.

Since 2021, many foreign scholars have delivered special lectures under this B G Verghese Lecture Series including Dr Eylem Atakav (UK), Dr Ali Reza Bastani (Iran) and Dr Andrew Otis (US).


DME Media School organizes Faculty Development Programmes (FDPs) and Peer-to-Peer FDPs on teaching methodologies and media research on a regular basis.


One-week Media Faculty Development Programme (MFDP) was organized by DME Media School on Developing Scientific Approach in Media Teaching from July 9 to14, 2018.

This MFDP was inaugurated by Prof. J S Yadava, former Director of Indian Institute of Mass Communication while valedictory was graced by Prof. Jaishri Jethwaney, former Course Director, Advertising and Public Relations, Indian Institute of Mass Communication.

Besides Dr Ambrish Saxena (ZEE Group), the resource persons included Mr Qamar Waheed Naqvi, former News Director, Aaj Tak, Dr Pallavi Majumdar, Joint Acting Head, Amity School of Communication, Amity University, Noida, Dr Kiron Bansal, former Director, School of Journalism and New Media Studies, IGNOU, New Delhi and Dr Anand Pradhan, Professor in Indian Institute of Mass Communication (IIMC). Senior faculty members from the University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University – Dr Kulveen Trehan, Mr Vinay Shanker and Dr Sarvesh Dutt Tripathi also took session in this MFDP.


One-Week Faculty Development Programme (FDP) on Qualitative and Quantitative Research was organized by Delhi Metropolitan Education (DME) for the faculty members of three schools – Media, Management and Law, on June 7 – 13, 2019

Dr Jatin Srivastava from Ohio University, USA, was the main resource person of this academic endeavour.

Veterans like Prof. R. Sreedher, former Director, EMPC, IGNOU and Prof. K G Suresh, former DG of IIMC added value to this faculty development program. The resource persons comprised senior media educators from IIMC – Prof. Shivaji Sarkar, Prof. Anubhuti Yadav, Prof. Sunetra Sen Narayan and Mr Pawan Koundal. The participants included faculty members from other institutions.


RIM-Research and Innovation in Media, the research cell of DME Media School, organized a 3-Day Faculty Development Programme on Qualitative Research focusing on content analysis, grounded theory and case study. It was organised as part of a collaboration between Delhi Metropolitan Education and the Indian Teacher Education Community Group India (ITEC).

The FDP started on January 28, 2021 and initially the sessions were scheduled till January 30. However, the sessions continued till February I in view of the participants request.



DME Media School keeps conducting experiments in innovative teaching and training. In 2019, Dr Ambrish Saxena, Professor and Dean, DME Media School, conceptualized peer-to-peer learning and introduced this concept by initiating Peer-to-Peer Faculty Development Programmes.

Two-Day Peer Faculty Development Programme (PFDP) was conceived and organized by DME Media School on January 3 – 4, 2019. The sessions were taken by all the faculty members of DME Media School and they themselves attended the sessions.


Two-Day Peer Faculty Development Programme (PFDP) on Tools and Techniques of Media Teaching was conducted by DME Media School on February 18 – 19, 2020. The sessions were taken by 17 faculty members of DME Media School as they themselves attended the sessions.


Two-Day Peer-to-Peer Faculty Development Programme (P2P FDP) on Media Teaching in the period of COVID-19 was organized by DME Media School on February 18 – 19, 2021. This P2P FDP was conceived and executed as an FDP of the faculty, by the faculty, for the faculty. In this peer-to-peer learning exercise, 15 faculty members of DME Media School participated. They made presentations and each presentation was followed by discussions and deliberation

Delhi Metropolitan Education

Delhi Metropolitan Education (DME) is an ‘A’ grade premier educational institute affiliated to Guru Gobind Singh Indraprastha University, New Delhi and approved by Bar Council of India. The Institute offers BBA, BALLB & BBALLB (with BCI approval) and BA (JMC) programmes. It believes in imparting world class education to its students while training them to develop and enhance their skills. This education and training enables them in taking up challenges of the industry and creating a space for themselves with their competence and vigour. The institute is located in Sector-62, NOIDA, adjacent to NH-24 at 5-7 min driving distance from Delhi border and in proximity of NO IDA, NO IDA Extension, Vaishali, Indirapuram, Mayur Vihar, Laxrni Nagar, Kaushambi and Crossing Republic, Ghaziabad. The elegant campus has a regal British styled building with many modern facilities including the impressive Nelson Mandela Auditorium, Rabindranath Tagore Library, exquisite audio and video studios, a moot court, a legal aid centre, computer labs, conference rooms and cafeteria. It is promoted by the founders of Mayoor School, Noida (in collaboration with GC MAYO College, Ajmer) and Delhi World Public School, Naida Extension. Delhi Technical Campus is the technical education arm of the institute, running AICTE and COA approved technical education programs viz., B.Tech., B. Arch. and MBA.


Hybrid Conference
Delhi Metropolitan Education, B-12, Sector-62, Noida