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Identity, Culture and Agenda-driven Newscast – ICAN6


What is identity? The meaning of identity varies from personal traits, quality and beliefs to the collective identity encompassing role-behaviour or the collection of group membership. So, many individual identities turn into collective identities in the garb of culture, religion, region, caste, colour and race. It may also be the other way round where collective identities define the character of an individual’s identity–a group member.

Many sociological philosophers and psychological scholars have tried to interpret identities. Who am I – most of the people confront this question. This psychological issue turns into a sociological one when people belonging to a religious community or nationality indulge in an identity quest – who are we? Are we Indians? Are we Aryans? Are we Hindus or Muslims or Christians? Are we upper caste? Are we scheduled caste? Are we a minority? Are we natives? Are we migrants?

Where do we find answers to our questions? We delve into history and get confused. We think about the future and invite anxiety. We try to live in the present but get frightened while looking around. We look at the media for help and in the process keep consuming fearful media content.


Culture is a term that refers to a large and diverse set of mostly intangible aspects of social life. According to sociologists, culture consists of the values, beliefs, systems of language, communication, and practices that people share and that can be used to define them as a collective. Culture also includes the material objects that are common to that group or society. It plays a crucial role in shaping social relationships, maintaining and challenging social order, determining how we make sense of the world and our place in it, and in shaping our everyday actions and experiences in society.

What role does the media play in shaping up, popularization and propagation of any culture? What influence does media content make on the people to orient them to a particular culture? To what extent news content, entertainment content, advertisements, publicity, promotion and propaganda affect a culture positively or adversely?

Agenda-driven Newscast

In today’s world, media content are heavily agenda driven and this applies to news and entertainment both. The problem appears grave in view of the impact of news that make a binding effect on impressionable minds due to the credibility and believability aspects attached with the news media. Right from newspapers to satellite news channels and internet-based news platforms, newscast or news dissemination is mostly agenda driven. Newscasts instigate pseudo identity pride and cultural supremacy endangering bickering in society and vitiating social harmony and public order. Media scholars need to ponder on these issues.


  • To inform, educate and create awareness on Identity, Culture, Agenda-driven, Newscast
  • To study and analyse the role of individual identity, collective identity and pseudo-identity
  • To understand and explore the factors affecting Identity, Culture and Newscast
  • To provide a platform for exploring new ideas and concepts on the issues of Identity and Culture
  • To deliberate upon the issues of Identity, Culture, Agenda-driven, Newscast



  • Media and Gender Identity
  • Digital Identity
  • Identity Management
  • Social Identity
  • Corporate/Brand Identity
  • Identity Theft
  • Identity Politics
  • Identity Disorder
  • Media and Identity
  • Role of Cinema in building identity
  • Cartoons building identity
  • Cultural Identity
  • Identity Conflict
  • Regional identity
  • Religion and Identity


  • Value System and Culture
  • Civilization and Culture
  • Values and Beliefs
  • Diversity and Culture
  • Media and Culture
  • Company/Corporate Culture
  • Music Pop Culture
  • Global Culture
  • Morality, Values and Ethics
  • Culture and Heritage
  • Traditions, beliefs and values
  • Phenomenon Communication
  • Boycott Culture
  • Media Engagement
  • Woke Culture
  • Digital Media and Culture
  • Regional Language and Dialects

Agenda-driven Newscast

  • Media and Communication
  • Health Information and Communication
  • Political Development and Role of Information and Communication
  • Animation and News
  • Agenda Setting Role of Media
  • Technological Innovation in Media
  • Paid News, Fake News and Impact of PR on News Coverage
  • News Sensationalisation and Media
  • User Generated Content
  • Citizen Journalism
  • OTT Platforms and Creative Freedom


Announcement and Release of Poster 10 March 2023
Opening Notification and Release of CFP Brochure 15 March 2023
Deadline for submission of Abstracts 1 May 2023
Notification of Abstracts 5 May 2023
Period of Registration 5 May – 10 May, 2023
Deadline for Submission of Full Paper 1 June 2023

Deadline for publication of Abstracts in Conference Proceedings with ISBN

15 June 2023
Deadline for publication of Conference Papers in Books with ISBN* August 2023
Conference Dates 20-24 June 2023



DME Media School, one of the top media schools in the country, focuses on the growth of the faculty members and the students through academic and co-curricular activities. Its flagship programs include International Media Conference ICAN, International Film Festival CIFFI and Convention of Media Students Vritika. Media School also organises Inspiration programme Vibrant India Series, Chat Show face2face and B G Verghese Lecture Series.


Cineaste International Film Festival of India – CIFFI: This festival is the only film festival in the world organized by two educational institutions of two countries located in different continents. DME organizes this festival in association with Deakin University, Melbourne.

The first edition of CIFFI was organized on April 17-20, 2019. This 4-day festival comprised 81 screenings, 4 curate sessions, 3 workshops and 2 master classes. Filmmakers and film experts from 12 countries participated in this festival. The second edition of CIFFI organized on December 15-21, 2021 became the World’s First 7- Day Hybrid International Film Festival by educational institutes. The highlights included110 films from 10 countries, 10 Indian States and 10 languages in 7 categories with 21 sessions.

CIFFI 2021 with the tagline of Cinematic Rejuvenation held again on December 15-21 further experimented with hybrid mode. This third edition reached the next level with 3130 films in 40 languages (10 Indian languages) from 111 countries. A total of 438 films were screened in the film with a runtime of 438 hours. This festival was supported by 17 partners.


Starting as a one-day film festival and converted as a two-day media festival, Vritika has finally grown as a three-day Convention of Media Students. The fifth edition of Vritika was organized on October 11-13, 2021 with “United India, Unique Minds” as its theme.

The inauguration was graced by Ms Sheetal Rajput, Senior TV Journalist and News Anchor and Dr Mara Mihaela Panaite, Associate Lecturer, Transylvania University of Brasov, Romania.

In the valedictory of Vritika, Ganesh Shankar Vidyarthi Award for Value-based Journalism was conferred posthumously on two noted journalists who laid down their lives in the line of duty. The award was bestowed upon Pulitzer Prize winner and photo journalist Mr Danish Siddique, who sacrificed his life while covering the conflict between Afghanistan forces and Taliban on July 16, 2021 and Mr Ashish Kumar, a senior TV journalist who laid down his life while performing his editorial responsibilities towards truth and well-being of citizens during COVID 19 crisis on May 1, 2021.


DME Media School, Delhi Metropolitan Education launched Vibrant India series– VIS for celebrating 75 years of India’s Independence on August 9, 2021. Conceptualized and created by Dr Ambrish Saxena, Professor and Dean, DME Media School, this programme is a unique way to pay tributes to all those people who made sacrifices for the Independence of this country.

As part of this series, 75 inspiring personalities are being invited for online talk, interview and interaction with students. The objective of this programme is to inspire the students and ensure their contribution in nation building. By the end of 2021, 21 illustrious personalities have been showcased.


This unique Chat Show with the Dean was ideated by Dr Ambrish Saxena, Professor and Dean, DME Media School during the onslaught on COVID-19 in 2020. The idea behind this trust series face2face was to infuse confidence among the students and reinforce trust between the teacher and the taught.

Projected as a web series with real characters, Dr Ambrish Saxena anchors this programme and interacts with three students on lighter aspects of their life, family, friends, teachers and their career. In 2021, second season of this series was held.


Under this series, a special lecture is organized every month with eminent media personalities and experts on issues related to media and other subjects of contemporary value. Since its institution in 2015, a good number of scholars and media practitioners have spoken in this series. These include Mr N K Singh, Mr Prashant Tandon, Mr Prabhat Shunglu, Prof. K G Suresh, Prof. Ujjwal K Chowdhury, Mr Paranjoy Guha Thakurta, Mr Rajesh Badal, Mr Harvir Singh, Mr Subhomoy Bhattacharjee, Mr Aman Hingorani and Ms Archana Datta.

Since 2021, many foreign scholars have delivered special lectures under this B G Verghese Lecture Series including Dr Eylem Atakav (UK), Dr Ali Reza Bastani (Iran) and Dr Andrew Otis (US).


DME Media School organizes Faculty Development Programmes (FDPs) and Peer-to-Peer FDPs on teaching methodologies and media research on a regular basis.


One-week Media Faculty Development Programme (MFDP) was organized by DME Media School on Developing Scientific Approach in Media Teaching from July 9 to14, 2018.

This MFDP was inaugurated by Prof. J S Yadava, former Director of Indian Institute of Mass Communication while valedictory was graced by Prof. Jaishri Jethwaney, former Course Director, Advertising and Public Relations, Indian Institute of Mass Communication.

Besides Dr Ambrish Saxena (ZEE Group), the resource persons included Mr Qamar Waheed Naqvi, former News Director, Aaj Tak, Dr Pallavi Majumdar, Joint Acting Head, Amity School of Communication, Amity University, Noida, Dr Kiron Bansal, former Director, School of Journalism and New Media Studies, IGNOU, New Delhi and Dr Anand Pradhan, Professor in Indian Institute of Mass Communication (IIMC). Senior faculty members from the University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University – Dr Kulveen Trehan, Mr Vinay Shanker and Dr Sarvesh Dutt Tripathi also took session in this MFDP.


One-Week Faculty Development Programme (FDP) on Qualitative and Quantitative Research was organized by Delhi Metropolitan Education (DME) for the faculty members of three schools – Media, Management and Law, on June 7 – 13, 2019

Dr Jatin Srivastava from Ohio University, USA, was the main resource person of this academic endeavour.

Veterans like Prof. R. Sreedher, former Director, EMPC, IGNOU and Prof. K G Suresh, former DG of IIMC added value to this faculty development program. The resource persons comprised senior media educators from IIMC – Prof. Shivaji Sarkar, Prof. Anubhuti Yadav, Prof. Sunetra Sen Narayan and Mr Pawan Koundal. The participants included faculty members from other institutions.


RIM-Research and Innovation in Media, the research cell of DME Media School, organized a 3-Day Faculty Development Programme on Qualitative Research focusing on content analysis, grounded theory and case study. It was organised as part of a collaboration between Delhi Metropolitan Education and the Indian Teacher Education Community Group India (ITEC).

The FDP started on January 28, 2021 and initially the sessions were scheduled till January 30. However, the sessions continued till February I in view of the participants request.



DME Media School keeps conducting experiments in innovative teaching and training. In 2019, Dr Ambrish Saxena, Professor and Dean, DME Media School, conceptualized peer-to-peer learning and introduced this concept by initiating Peer-to-Peer Faculty Development Programmes.

Two-Day Peer Faculty Development Programme (PFDP) was conceived and organized by DME Media School on January 3 – 4, 2019. The sessions were taken by all the faculty members of DME Media School and they themselves attended the sessions.


Two-Day Peer Faculty Development Programme (PFDP) on Tools and Techniques of Media Teaching was conducted by DME Media School on February 18 – 19, 2020. The sessions were taken by 17 faculty members of DME Media School as they themselves attended the sessions.


Two-Day Peer-to-Peer Faculty Development Programme (P2P FDP) on Media Teaching in the period of COVID-19 was organized by DME Media School on February 18 – 19, 2021. This P2P FDP was conceived and executed as an FDP of the faculty, by the faculty, for the faculty. In this peer-to-peer learning exercise, 15 faculty members of DME Media School participated. They made presentations and each presentation was followed by discussions and deliberation

Delhi Metropolitan Education

Delhi Metropolitan Education (DME) is an ‘A’ grade premier educational institute affiliated to Guru Gobind Singh Indraprastha University, New Delhi and approved by Bar Council of India. The Institute offers BBA, BALLB & BBALLB (with BCI approval) and BA (JMC) programmes. It believes in imparting world class education to its students while training them to develop and enhance their skills. This education and training enables them in taking up challenges of the industry and creating a space for themselves with their competence and vigour. The institute is located in Sector-62, NOIDA, adjacent to NH-24 at 5-7 min driving distance from Delhi border and in proximity of NO IDA, NO IDA Extension, Vaishali, Indirapuram, Mayur Vihar, Laxrni Nagar, Kaushambi and Crossing Republic, Ghaziabad. The elegant campus has a regal British styled building with many modern facilities including the impressive Nelson Mandela Auditorium, Rabindranath Tagore Library, exquisite audio and video studios, a moot court, a legal aid centre, computer labs, conference rooms and cafeteria. It is promoted by the founders of Mayoor School, Noida (in collaboration with GC MAYO College, Ajmer) and Delhi World Public School, Naida Extension. Delhi Technical Campus is the technical education arm of the institute, running AICTE and COA approved technical education programs viz., B.Tech., B. Arch. and MBA.


Hybrid Conference
Delhi Metropolitan Education, B-12, Sector-62, Noida